Mouneer Rabie, on a partner farm visit in Beheira.
Mouneer · sources the year
Mouneer Rabie
Cairo · born in Menoufia
Mouneer sits between Leena's technology and its sourcing. Trained in medicine and in software; twenty-five years building products in life sciences and healthcare, including REVOSUITE, which he co-founded and still runs as CTO. Has known Mohamed since their years together at Benchmark Middle East in Dubai, and Sherif since they were both very young in Menoufia.
If we have signed a contract at planting, it is because Mouneer was the one in the village before the contract.
Mohamed Soliman, at the Damietta port cold store.
Mohamed · the ground in Egypt
Mohamed Soliman
Cairo · born in Menoufia
Mohamed is the founder you find in a Beheira packhouse on audit week. Chartered accountant of twenty-six years' standing (Egyptian register 22030); former CFO at Benchmark Middle East; co-founder of Vandorv. A track record in import-export and trade alongside the accountancy work. He is the one walking the fields, the packhouses, and the distribution warehouses through the Egyptian year.
If a box leaves the packhouse with paperwork on it, Mohamed signed for the paperwork.
Sherif Abushadi, at the Haarlem office.
Sherif · sells the year
Sherif Abushadi
Haarlem · born in Menoufia
Sherif runs the European side from the Haarlem desk — buyer conversations, contracts, carrier relationships, and the internal tooling. Background in engineering and software; twenty-five years building cross-border technology businesses, most of them with Mouneer. He moved to the Netherlands more than a decade ago and has been there since.
If a Dutch buyer has had the same conversation with us twice and the second was easier than the first, that is Sherif's work.