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A trading house · Cairo · Haarlem

Organic produce, between the Nile delta and the Netherlands.

A curated catalog, named growers, lot-level paperwork, and a margin we share with the farm. Founded in 2026 by Sherif Abushadi, Mouneer Rabie and Mohamed Soliman — 3 men from Menoufia.

The year at a glance

A full almanac of the harvest.

the catalog →

Each row is a crop. Each cell is a month. The darker the bar, the deeper into peak. The thin outlined cell is this week.

Strawberry

Globe artichoke

Green bean

Apricot

Mango

Pomegranate

Medjool date

Hibiscus, dried

Molokhia, IQF

Fresh herbs

No. 01 — A note from the desk

A small list, kept carefully

about the house →

Most produce traders work from a price list. We work from a catalog instead.

The difference, in our hands, is this. A price list is everything a trader can lay hands on this week. A catalog is a smaller, slower thing: the items we will stand behind by name, season after season, because we know the field, the grower, the cultivar, and the window in which the fruit is at its best. The list is forty long. It will not grow without good reason.

We keep the catalog small by choice. Beyond forty, a buying desk becomes a switchboard, and the produce gets treated as a number on a screen. We have done it the other way and we know how it ends — a pallet of pale arils, a complaint email, a discount we did not have to give. So we keep the catalog short, the relationships long, and the paperwork in one place.

The lanes below are the modes we run. The full list of lots lives on the catalog page. The arithmetic — what we pay the farm, what we keep — is on about.

No. 02 — The lanes

What we move, and how.

four modes, two directions

Reefer seaCAI → RTM9 d transit

Fresh fruit and vegetables, weekly

Strawberry, artichoke, green bean, pomegranate, mango in their windows. Picked, hydro-cooled, on the reefer the same day. Five sailings a month at the peak of each crop.

FromBeheira, Nubaria, Wadi NatrunCooperative and family farms

core

Frozen reeferDAM → RTM9 d at −18 °C

IQF fruit and leaf, year-round

Strawberry, artichoke heart, molokhia, broad bean, mango pulp. Blast-frozen on the day of harvest at the Damietta cold store, on the reefer to Rotterdam every Friday.

FromDamietta cold storeSix partner packhouses

stable

Air freightCAI → AMS36 h, daily

Fresh herbs and soft fruit

Basil, dill, mint, parsley, the early strawberry, the Wednesday raspberry. Cut at first light, on the MartinAir freighter the same evening, on the Schiphol pallet line by dawn.

FromIsmailia, Salhia, Cairo greenbeltFamily farms within an hour of CAI

stable

Reefer + FDDAM → GDN → RTMvia Gdańsk

Freeze-dried fruit, on contract

Berry, mango, pomegranate. Frozen at Damietta, freeze-dried at a contract partner in Gdańsk, finished into a powder or a flake at Rotterdam. Two Dutch customers carry the volume; we open the line for a third.

FromDamietta → GdańskContract programme

on contract

No. 03 — Three lots, pulled forward

From the catalog

all the catalog →

Lot 01 · In peak through May

The Festival strawberry from Beheira

Festival is the Egyptian winter strawberry. Picked at first light, packed at the field in 250 g punnets, on the seven a.m. truck to Cairo, in Schiphol by dawn the following day. The cultivar holds its acid further into ripeness than the more common Fortuna; the aroma carries a green-stem, white-pepper note that survives a chill cabinet.

For a pastry kitchen or a delicatessen counter. Eat one at room temperature against a Fortuna of the same Brix; the difference shows on the second mouthful.

Lot 06 · At the top of its arc

The Green Globe artichoke, Nubaria

Violetta di Chioggia and Spinoso Sardo, cut at first light, hydro-cooled at the El-Hammam packhouse within four hours of harvest. Peak weeks 18–21. Demeter-certified across three of the partner farms.

For a Roman trattoria, a Dutch fine-dining kitchen, or the IQF freezer line at El-Bostan that runs every Tuesday and Friday.

Lot 18 · Demeter, Siwa

The Medjool date, Khalil cooperative

Eleven Siwan families, 4 200 palms, organic since 2009. Demeter-certified in 2025. We hold a long-term contract for their jumbo grade and a shared-cost agreement on a sorting line the cooperative owns. They sell their domestic crop through it as well as our exports.

For a date-focused bakery, a fine-grocery shelf, a hotel breakfast that serves them whole.

No. 04 — On the paperwork

A lot leaves Beheira with seven documents.

read in full →

Each shipment moves with a lot-level traceability file: harvest record, packhouse log, cold-chain temperature trace, phytosanitary certificate, organic transaction certificate, EU customs entry, and the SMETA audit on the workforce. We send it before the container arrives. We do not wait for the buyer to ask.