§ about

A trading house between the Nile delta and the North Sea.

Leena Organica is registered as a B.V. in Haarlem and an LLC in Cairo. Our model is the patient one: long-term forward contracts with named growers, certification cost shared, price floors set at planting, and the inventory risk on our books — not yours.

§ 01 · the operating model

What kind of company this is

four operating principles

principle	what it means in practice	consequence
We sign forwards, not spots	Every harvest window is contracted at planting with a named grower and a price floor. We are not a buyer scanning the wholesale market.	covers ≥ 80 % of volume
We share certification cost	EU Organic, GlobalG.A.P. and SMETA renewal fees are paid by us, not the grower. The farm keeps the certificate and the relationships if we ever part ways.	€ 220 k / yr
We carry the inventory risk	Containers leave Egypt on our books. The buyer in Europe is invoiced at delivery, not at booking. Quality claims land on us first.	28-day average DSO
We send the paperwork ahead	Lot-level traceability file, residue panel, and cold-chain log all land before the container does. Not after a buyer asks.	100 % shipments

§ 02 · founders

Who runs it

three founders, two offices

co-founder · Haarlem

Sherif Abushadi

European desk.
Engineering & software, 25 yrs.
Long-time technology partner of Mouneer's.
Born in Menoufia.

co-founder · Cairo

Mouneer Rabie

Technology & sourcing.
Medicine & software, 25 yrs in life-sciences SaaS.
Co-founder & CTO of REVOSUITE.
Born in Menoufia.

co-founder · Cairo

Mohamed Soliman

On-ground operations.
Chartered accountant, 26 yrs (EG № 22030).
Former CFO, Benchmark Middle East. Track record in import-export.
Born in Menoufia.

§ 03 · offices

Where we sit

two registered entities

NL · Leena Organica B.V.

Haarlem

address

Gedempte Oude Gracht 41
2011 GL Haarlem

registry

KVK 92 411 808

role

EU sales, finance

hours

Mon–Fri 09:00–17:30 CET

EG · Leena Organica Egypt LLC

Cairo

address

14 El-Thawra St,
Heliopolis, 11341 Cairo

registry

Tax ID 622-981-114

role

sourcing, ops, packhouse

hours

Sun–Thu 09:00–18:00 EET

§ 04 · partners & memberships

Who we work with

trade bodies and operating partners

partner	type	relationship	since
GroentenFruit Huis Dutch fresh-produce sector body	membership	policy, trade-fair representation	2025
AFEX Agricultural Export Council, Egypt	membership	export documentation, lobbying	2025
Control Union	certifier	EU Organic, GlobalG.A.P. audits	2025
Intertek	auditor	SMETA 4-pillar, twice yearly	2025
Maersk Reefer / MSC	carrier	contracted reefer slots, Damietta + Alexandria	2025
Pol-Freeze Sp. Gdańsk, Poland	processor	contracted freeze-drying, organic-only days	2026