A built
The House
specialty importer · forward contracts · long relationships
"Every box has a name on it — ours."
- role
- importer of record, owns the shipment field-to-DC
- register
- heritage merchant — PT Serif on warm paper, deep wine accent, LO monogram, drop caps
- language
- plain-spoken, long-form prose, signed founder letters
- reference
- Maison Plisson, Castillo de Canena
open the-house →
B built
The Trade Desk
trader / importer of record · procurement-officer audience
"Here is the catalogue, the calendar, the cert, the lane. Make the call."
- role
- trader, takes ownership, sells to retailers and processors
- register
- industrial B2B software, mono fonts, tabular data, sage palette
- language
- terse, technical, data-led
- reference
- Greenyard, Stripe docs
open trade-desk →
C built
The Grower-Back Partnership
co-invests with growers · named farms · shared upside
"We pay the farmer first. The audit trail proves it."
- role
- direct partner — invests in cert, infrastructure, takes a known margin
- register
- editorial publication — Newsreader + Inter, clay/sage palette, named growers
- language
- journalistic, lead with people and place, transparent euro-split
- reference
- Equal Exchange, Patagonia Provisions, Counter Culture Coffee
open grower-back →
D built
The Verifier
audit-trail-as-product · public traceability · radical transparency
"Open the file before you order. We have nothing to hide."
- role
- importer whose product IS the traceability file
- register
- public ledger UI — Inter Tight + JetBrains Mono, signal blue, lot IDs first-class
- language
- specific, evidence-led, every claim backed by a document reference
- reference
- Provenance.org, Open Food Facts
open the-verifier →
E built
The Curator
tight catalogue · opinionated · story per product
"We chose forty SKUs. Here's why."
- role
- specialty wholesale curator, forty numbered lots, signed essays
- register
- editorial catalogue — Spectral + Inter Tight, oxblood accent, lot numbering
- language
- essayistic, takes positions, tasting notes and pairings
- reference
- Mariage Frères, Ortiz, Belazu
open the-curator →
F built
The Almanac
calendar-led · this week, next week, the year ahead
"What's good this week, where it came from, when it ships."
- role
- specialty trader whose brand is the year — dispatches by week and season
- register
- almanac / publication — Source Serif 4 + Hanken Grotesk, parchment with ochre & harvest-red, calendar grids
- language
- date-led prose, week numbers as graphic elements, observational voice
- reference
- Field & Flower, ChezPanisse.com, Old Farmer's Almanac
open the-almanac →
