S
Sherif
Co-founder
Placeholder bio — one or two sentences on background, what they bring to Leena Organica, and which side of the bridge they spend most of their time on.
CairoLeena Organica connects heritage Egyptian farms with European tables. Organic, certified, cold-chain handled — from the Nile delta to Haarlem and beyond.
Discover the routeWe grew up between these two countries. Every farm we work with is one we have visited, every container we ship is one we can trace. Leena Organica is the patient route between the Egyptian smallholder and the European retailer who actually cares where dinner came from.
Fewer hands between the farmer and the kitchen. More accountability at every step. The strategy is built on four pillars.
Smallholders in Fayoum, the Delta and Siwa — landraces, not commodity supply.
Continuous temperature monitoring from field to Rotterdam, audit logs included.
EU-Bio and Demeter certified product, with on-the-ground inspection partners in both countries.
Multi-year contracts with growers and importers — no anonymous spot trades.
Co-founder
Placeholder bio — one or two sentences on background, what they bring to Leena Organica, and which side of the bridge they spend most of their time on.
CairoCo-founder
Placeholder bio — one or two sentences on background, what they bring to Leena Organica, and which side of the bridge they spend most of their time on.
HaarlemCo-founder
Placeholder bio — one or two sentences on background, what they bring to Leena Organica, and which side of the bridge they spend most of their time on.
Cairo · HaarlemFour discrete steps, each documented. The same workflow whether it's 40kg of figs or a reefer full of Medjool.
We work only with farms we have visited. Each grower is contracted by season with agreed organic standards.
Field-side inspection, lab tested for residues, certification papers reconciled before the crate leaves the farm.
Reefer or air, depending on shelf life — temperature logged end-to-end with a live dashboard for the buyer.
Customs cleared in Rotterdam, last-mile dispatched from Haarlem within 24 hours of arrival.
A short read on cold-chain physics and harvest timing — and what most importers get wrong.
Read the storyHow one cultivar travelled from Friesland to Beheira and changed yields by 22%.
Read the storyEU-Bio versus Egyptian Organic versus Demeter — translated for people who buy, not regulators.
Read the storySourcing, farmer relations, export
Leena Organica Egypt LLCImport, distribution, partnerships
Leena Organica Nederland B.V.